Sergio Tacchini, Italian tennis champion and player in the Davis Cup for Italy, founded the company in 1966. He started dressing his former tennis players with the first tennis clothing collections and soon the sponsorships of the world tennis players started . Since the 80s the collection has been expanded with golf clothing, skiing and, since 1990, with the launch of the first line of shoes. Today the brand has collaborations with designers of the fashion world, with capsules that are a perfect integration between the sports world and the fashion world.