Diadora was founded in 1948 as a mountain boots workshop. The high quality of the products allows the small company to develop on the whole Italian territory, moving later in the sports field with avant-garde footwear for material and wearability. With Montreal 1976, he imposes the right among the great sportswear, with sponsorships to the likes of Bjorn Borg and Giuseppe Gentile. To date, Diadora is one of the biggest brands in the world of sport, with collaborations in all fields and a dense international distribution network.