Dr. Denim is a jeansmaker from Sweden who made it into "a personal quest to be the global cure for half-baked denim". Since 2004 they supply great jeans that everyone can afford by being ingenious in an over-priced and somewhat boring denim industry. Today, Dr Denim, is one of the world's few owner-operated denim brands whose seasonal collections have grown to include a premium selection of apparel for men and women, available global in Dr Denim stockists and premium retailers.