Hikerdelic was born from the minds behind Proper Magazine, a globally distributed publication that covers sportswear, cultures, clothing brands, and sneakers. After spending years writing about clothing and brands, it was a natural progression for them to create one themselves. Collaborating with world-class illustrators like Daren Newman, Hikerdelic quickly embraced a unique visual and calligraphic style based on the concept of whimsy and the absurd. Following the success of their limited edition t-shirts, they went on to collaborate with Novesta, Barbour, Holubar, and Yogi, further expanding Hikerdelic's awareness and helping it grow its community. The British brand continues to work with other brands that align with Hikerdelic's ethics and aesthetics.