Lacoste is not just a sports fashion house, it is the soul of sport. It is no coincidence that it was born from the hands and ideas of a true sportsman, a man who played and sweated before becoming a fashion designer. "He" is René Lacoste, French tennis champion who lived between 1904 and 1996. His idea, born from a trivial bet, will become the symbol of clothing that will not only be casual but also elegant in its very sportiness.